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Defining Apple TV Take 2

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Definition:

Apple TV Take 2 - Apple TV Take 2 is the name given to the set of feature upgrades to the Apple TV that add video rentals, HD video rentals, and computer-free operation to the Apple TV set-top box.

Apple TV Take 2 was introduced at Macworld Expo 2008 after a year in which the Apple TV was criticized as a failure due to its lack of HD content (the device is designed to work with HDTVs), small selection of items for purchase, and its being tied to a desktop computer to deliver content. The Take 2 software update addressed most of these issues.

Apple TV Take 2 Features
Support for:

  • iTunes Movie Rentals
  • High-definition iTunes Movie Rentals
  • Direct purchase and playback of movies and music from the iTunes Store without a computer
  • Flickr feeds, podcasts, and .Mac
  • Dolby 5.1 Digital sound

Software Update Cost and Availability
Free; Available now
Compare Prices on AppleTV

The Take 2 software update was announced in conjunction with a price drop for the Apple TV to $229 for the 40GB model (it was $299) and $329 for the 160GB model (it was $399).

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