The Apple news and rumors this week all point in the direction of the living room, specifically the TV set. This is especially true with Apple's Worldwide Developer Conference (WWDC) coming up in about 10 days.
- Reportedly, Apple is going to unveil a new version of the Apple TV operating system at the WWDC. Among the most heralded features of the upgrade is an API that will allow Apple devices to control all components connected to the Apple TV (i.e., receiver, game console, Blu-ray player). That's interesting with the current Apple TV box, but even moreso if Apple eventually releases an HDTV.
- John Gruber makes a convincing argument that something, maybe this Apple TV update, is coming at the WWDC.
- Speaking of the current Apple TV, apparently the new generation, which supports 1080p HD, has sold as many units in the first 5 months of 2012 (2.7 million) as it did in all of 2011 (2.8 million). Something's happening in that market, I'd say.
- Tim Cook, Apple's CEO, was interviewed at the All Things D conference this week. His comments have led some to conclude that an Apple-branded HDTV is coming soon-ish.
- If that device is coming, one analyst thinks it will be announced 2-6 months before it's released. Which could mean an announcement soon for a fall/holiday season release.
- Whatever is happening, apparently Apple's retail stores have been getting a lot of attention from the corporate headquarters.
In less cloak-and-dagger news, expect to see a lot more about iOS 6 at the WWDC. Boy Genius Report has a sneak peek at the revamped Maps app.