Saying that Apple had an amazing first fiscal quarter of 2012--the period that ran from Oct.-Dec. 2011--would be an understatement of titanic proportions. I'll get to the specifics of the sales in a moment, but to give you a sense of how good a quarter it was, I'll give you this:
- It made US$13 billion in profit (not just revenue; it had $46 billion in revenue)
- That profit was more than Google made in revenue for the same quarter ($13 billion vs. ~$10 billion)
- Its profit was the second most by any company all time.
That's one amazing quarter.
Apple did that on the back of selling 37 million iPhones, 15 million iPods, 15 million iPads, and 1.4 million Apple TVs.
In total, Apple sold nearly 100 million iPhones in 2011. That's more than it sold combined in 2007, 2008, 2009, and 2010. Think about that for a second.
Think about it all for a second--and then think that by this time next year, Apple may have added a TV set to its product line up. There's still room for growth in the world's most valuable company. That's mind boggling.
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